Great interview by some hot young marketers with Sir Richard Branson on startups and marketing and giving back. My notes here, interview video at bottom

  • Interview from http://www.marieforleo.com/resources/rb/
  • Vision - where is gap in market, pain
  • People skills - we vs I, praise, inspire to go further, care, listener
  • Delegate and move on (vs manager of details)
  • Market
    • great product first
    • promo it yourself (30% of CEO job) - get out front and use yourself
    • humor and leverage your competitors/ pull the tail of them
    • press on the front page, ok make a fool of yourself
  • have fun! Be the leader of fun, not take too seriously (and still be serious about running it)
  • protect against the downside. worst case
  • resell, market others work - let them investin overhead
  • balance - work from home
  • leverage
    • money and action
  • business as a force for good
  • www.virginunite.com for more info

 

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